Leaves of Grass

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  • The branding process and deliverables for a 
    marijuana depository and resource center.


    The brand name, Leaves of Grass, is inspired by the
    same name used to title the collection of writings by 
    Walt Whitman, composed at the turn of the 20th century 
    during a time of rapid industrialization in America.

    Like Whitman, I find myself in a time of constant 
    urbanization and mass communication, with my creative
    process grounded in the ideas of Transcendentalism.
    Leaves of Grass is a brand that accentuates the hybrid
    between the basic nature of the product and the industry
    that it has become of today.