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A live university project (finished January 2013) for Heinz Company providing a sustainable packaging solution for the established brand of Lea &… Read More
A live university project (finished January 2013) for Heinz Company providing a sustainable packaging solution for the established brand of Lea & Perrins' Worcestershire sauce. In addition to being green and sustainable, the brief requires the redesigned packaging to attract a new level of target audience, consisted of 20-30-year-old well educated people, concerned about the environment and accepting a higher price for a greener product. For a detailed design process, please visit my blog: http://elisa-alexieva-gdes3003.blogspot.co.uk/ Read Less
Published:
A glass bottle with an Applied Ceramic Labelling, which does not affect recyclability and does not involve the additional use of paper. 
The Refill Pouch could be made of biodegradable plastic, or could use a similar to TerraCycle program to eliminate waste.
The "value-added" label is completely sustainable, as it is made of seed paper (PSW and seeds), which after being watered biodegrades, and some flowers or herbs, which may be used for the preparation of Lea & Perrins dishes, can grow.