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About

Packaging, apparel graphics.
Published:
LeBron V, Nike
A collaboration with Taviman was formed to develop a graphic package for the limited edition LeBron V. Launched for the Beijing Olympics, the artwork needed to tell a story of East meets West, using the shoe to represent the West and Asian landscape to depict the East. Line art was created, etched into the shoe, then expanded upon for packaging and additional marketing materials.