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(2010 / Benetton) An illustration collection based upon cultural aphorisms, for application to cotton bags sold in Benetton stores with proceeds … Read More
(2010 / Benetton) An illustration collection based upon cultural aphorisms, for application to cotton bags sold in Benetton stores with proceeds to local charities. An aphorism is a phrase that denotes an original thought, spoken or written in a laconic and easily memorable form. This collection extracts them from their regional setting and projects to a global audience, revealing the experience and personality of local culture. Initial production run: 100,000. 380 x 420 mm. Read Less
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Dasa kakkoii / Not cool, but cool (Japan)
Cuidate de ti / Beware of yourself (Chile)
La belleza es tu cabeza / Beauty is your head (Spain)
Benetton store installation. Milan, Italy.