Lay's Arabia Website

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  • Concept: THE LAND OF IRRESISTIBLITY
     
    This is the story of a potato and its journey to becoming a Lay’s chip.
    It goes through various stages (washing, cutting, cooking, etc.) before gracefully falling inside a pack of chips.
     
    VIsit the site to enjoy the animation:
    www.laysarabia.com
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    SCENE 1: The Field
  • layers composite
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    SCENE 2: Inspection
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    SCENE 3: The Pond
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    SCENE 4: The Barber Shop
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    SCENE 5: Magic Slicer
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    SCENE 6: Tanning
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    SCENE 7: Flavoring
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    SCENE 8: In The Pack
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  • Credits

    Agency: Rabbit Hole Studio for Impact BBDO Dubai
    Client: Pepsi Co.
    Product: Lay's Chips

    General Manager: Oussama Gholmieh - Impact BBDO Dubai
    Project Manager: Murtuza Ali Talib - Impact BBDO Dubai
    Account Manager: Jad Ammouri - Impact BBDO Dubai
    Head of Digital: Richard McBeath - Impact BBDO Dubai
     
    Art Director: Shehzad Yunus - Rabbit Hole Studio
    Illustrators: Giuseppe Parisi [illustrations], Giacomo Parisi [characters design] - Rabbit Hole Studio