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Concept: THE LAND OF IRRESISTIBLITY This is the story of a potato and its journey to becoming a Lay’s chip. It goes through various stages (washi… Read More
Concept: THE LAND OF IRRESISTIBLITY This is the story of a potato and its journey to becoming a Lay’s chip. It goes through various stages (washing, cutting, cooking, etc.) before gracefully falling inside a pack of chips. VIsit the site to enjoy the animation: www.laysarabia.com Read Less
Published:
Concept: THE LAND OF IRRESISTIBLITY
 
This is the story of a potato and its journey to becoming a Lay’s chip.
It goes through various stages (washing, cutting, cooking, etc.) before gracefully falling inside a pack of chips.
 
VIsit the site to enjoy the animation:
www.laysarabia.com
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SCENE 1: The Field
layers composite
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SCENE 2: Inspection
layers composite
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SCENE 3: The Pond
layers composite
previous version
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SCENE 4: The Barber Shop
layers composite
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SCENE 5: Magic Slicer
layers composite
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SCENE 6: Tanning
layers composite
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SCENE 7: Flavoring
layers composite
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SCENE 8: In The Pack
layers composite
previous version
Credits

Agency: Rabbit Hole Studio for Impact BBDO Dubai
Client: Pepsi Co.
Product: Lay's Chips

General Manager: Oussama Gholmieh - Impact BBDO Dubai
Project Manager: Murtuza Ali Talib - Impact BBDO Dubai
Account Manager: Jad Ammouri - Impact BBDO Dubai
Head of Digital: Richard McBeath - Impact BBDO Dubai
 
Art Director: Shehzad Yunus - Rabbit Hole Studio
Illustrators: Giuseppe Parisi [illustrations], Giacomo Parisi [characters design] - Rabbit Hole Studio