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A long series of travels and adventures, which span the globes diverse cultural palette; an Odyssey; My Odyssea; your Oddyssea. Conventional wisd… Read More
A long series of travels and adventures, which span the globes diverse cultural palette; an Odyssey; My Odyssea; your Oddyssea. Conventional wisdom encourages us to follow the norms of society; however our personal voyage of self-discovery is anything but the norm, as the complexities of our inner-self cannot be contained by the bias laws of society. Oddyssea is a travel brochure, which promotes unconventional travel destinations allowing you to embark on your unconventional journey of discovery. Layout-wise, I have chosen to take a very technical approach. By technical I mean every where you gaze, pictures are being juxtaposed, blocks have been removed from their intended spots and certain sections have been lightened. It now looks as though the picture/Amsterdam has been dissected. On the inside spreads (& back cover), there is an obscure circular shape in the heart of design. Referred to as the "City Of Half-circular Layouts" (I feel it describes both Amsterdam an the layout of this catalogue perfectly). In the centre we have a collage of all the other buildings in the city. One will notice however, that the style of collage is so very different to how I normally do my collages. Whereas I would normally let the pictures feather and blend into one another, this time around, the pictures are all stacked up against one another, almost as though they are all placed in blocks. This was done to fit the whole geometric style we're running throughout the catalogue. The headings have been placed in rectangles & squares. The numbering, in its unconventional style has been cornered off and placed into imaginary blocks. Notice the unconventional style of the contents layout an page numbering...very modern, very architectural almost, playing off of Amsterdam's architecture. The imagery deliberately overlaps one another, yet one still gets an idea of what's going on underneath...a true reflection of goings on in the city of Amsterdam (artistic/historical settings wrapped in a fresh coat of modernism). The choice of shots used in the job is also somewhat significant. The pictures used are not your average (expected) shots of tourist destinations in Amsterdam. Instead, gritty, everyday locations in and around the city have been selected and glossed-up to look as though they've had rich colours airbrushed onto them. Amsterdam, Monaco, Berlin, Istanbul and Naple offers a cultural experience of note, as it is through experiencing others that we truly discover ourselves, for when we discover cultures, we become cultured. Thus the traveler travels not out of desire but necessity, as they have simplified the secret to inner peace; ODDYSSEA. Read Less
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Oddyssea
TravelGuide
     A long series of travels and adventures, which span the globes diverse cultural palette; an Odyssey; My Odyssea; your Oddyssea. Conventional wisdom encourages us to follow the norms of society; however our personal voyage of self-discovery is anything but the norm, as the complexities of our inner-self cannot be contained by the bias laws of society. Oddyssea is a travel brochure, which promotes unconventional travel destinations allowing you to embark on your unconventional journey of discovery.

     For this layout I decided to approach it in a more technical manner, at every glance, pictures are juxtaposed, segments have been removed from their initial spots and certain sections of the image have been lightened. Resulting in dissected images as is the case with Amsterdam. The concept of the "City Of Half-circular Layouts" found on the inside spreads (& back cover), is an obscure circular shape at the heart of design, which in my opinion describes both Amsterdam and the catalogues layout perfectly.

     As the style of the collage is vastly different from my normal approach, the centre has a collage of various buildings and architectural features. Normally I prefer to let the images feather and blend into one another, instead images opted to stack them against one another, as if they are placed in blocks. This was intentionally done to compliment the geometric theme running throughout the catalogue, which is further enhanced by the rectangular and square headings, as well as the unconventional numbering style, which has been cornered off and placed into imaginary blocks, Amsterdam’s architecture was a great source of inspiration for the contents page and numbering system.

     The artistic and historical settings, wrapped in a fresh coat of modernism inspired the concept of deliberately overlapping the imagery, resulting in a complex yet transparent representation of Amsterdam. The unconventional nature of this catalogue is carried through to the chosen images, instead of the typical tourist locations; I opted for the gritty unrefined scenes of everyday locations, which have then been edited to appear as though they have been airbrushed in an assortment of rich colours

     Amsterdam, Monaco, Berlin, Istanbul and Naples offers a cultural experience of note, as it is through experiencing others that we truly discover ourselves, for when we discover cultures, we become cultured. Thus the traveler travels not out of desire but necessity, as they have simplified the secret to inner peace; ODDYSSEA.
     AmsterdamTravelGuide
     Front Cover, 180mm x 130mm
     16-page booklet
     AmsterdamTravelGuide
     Page I, Contents
     AmsterdamTravelGuide
     Page 2-3, Basics
     AmsterdamTravelGuide
     Page 4-5, Introduction Pt1
     AmsterdamTravelGuide
     Page 6-7, Introduction Pt2
     AmsterdamTravelGuide
     Page 8-9, Nghtlife
     AmsterdamTravelGuide
     Page 10-11, Just Visiting
     AmsterdamTravelGuide
     Page 12-13, Living It Up
     AmsterdamTravelGuide
     Page 14-15, Concluding
     AmsterdamTravelGuide
     Page 16-17, Contacts
     AmsterdamTravelGuide
     Back Cover, 180mm x 130mm
     16-page booklet
Other brochures in the series include:
     MonacoTravelGuide
     Front Cover, 180mm x 130mm
     6-page booklet
     BerlinTravelGuide
     Front Cover, 180mm x 130mm
     6-page booklet
     NaplesTravelGuide
     Front Cover, 180mm x 130mm
     6-page booklet
     IstanbulTravelGuide
     Front Cover, 180mm x 130mm
     6-page booklet

Oddyssea

TravelGuide