Lawry's Digital Dinner Bell
Art Direction & Design + Digital Illustration
Lawry's Digital Dinner Bell app for Android gives you a playful modern way to notify your dinner guests. Select your unique flavor bell, find your recipe, and set your guest list. A simple shake or tap of your phone rings your customized Digital Dinner Bell and lets your family know dinner is ready via SMS, Facebook, and/or an automated phone call. To promote the app in it's first weeks, users who tweeted selections via Lawry's Facebook page would have their Dinner Bell and profile image featured live on a digital billboard display in New York's Times Square.