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Visual Mapping
Published:
Lavazza con te partirò

For the celebration of the Twentieth anniversary of their famous calendar, Lavazza company blow out their birthday candles inside the spaces of the La Triennale in Milan with a special event: an exhibition of photographs which celebrates journey, seduction and coffee. The concept of the exhibition, Lavazza con te partirò arises and develops from an idea of the famous Italian architect and designer Fabio Novembre, who has reshaped the entire photographic path through his dreamlike and pop style. For this extraordinary event, Apparati Effimeri realise an architectural visual mapping, which has been supervised by Fabio Novembre and which is able to give the audience up completely to Lavazza’s images of the last 20 years.
This architectural video projection follows the shapes of the real ephemeral architecture devised by the curator and carries the audience to the entrance of the exhibition. In fact the entrance is situated in the centre of the projected structure; in this way the audience is in many ways swallowed into the visual performance. The visual contents narrate and describe the world of Lavazza’s calendars, through the pictures of the greatest international masters, from Newton and von Unwerth to Watson, LaChapelle, Mondino, Leiboviz and Recuenco.
LAVAZZA CON TE PARTIRO’

who: Lavazza
where: Milano, Italy

// Client: Lavazza
// Date: 13th october - 9th november 2011
// Location: Triennale, Milano
// Sound design: Nicola Giannini