We were tasked to create the brand identity for an independent fashion hat designer,
Laura Muñoz. The result was a brand system that reflects purity, elegance and style
that are seen in the works of this Spanish designer. As Laura has emphasized that the
focus should be on her product - the hat, we have placed emphasis in the letter 'O' of
the brand by shifting the virgulilla (~) from her name to illustrate a head with a hat.
Included in the brand identity is the creation of a logotype, full set stationery
and marketing materials.