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Re-branding project for Latviesi.com, website that is intended for any Latvian who is residing, working or traveling outside Latvia. About 200,0… Read More
Re-branding project for Latviesi.com, website that is intended for any Latvian who is residing, working or traveling outside Latvia. About 200,000 Latvians, or 9% of the total population of Latvia are permanently living abroad. Latviesi.com serves as a platform for gathering information about Latvian activities over the world and exchange of experience and information. This re-branding included brand new website, logo, colour palette, imagery and stationery. The goal of the brand was to be approachable, friendly and engaging. The all-caps logo was changed to a softer typeface. The red, colour in the national flag, was kept as a primary colour, but It has been brightened to make it more vibrant and lively. New colour palette was developed to support and complement the primary colours. To add life to communications I created a set of flexible graphic elements and illustrations that could be used in many different ways. The new visual identity is flexible to work across different media. Read Less
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