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Branding and stationery set
A little background story, Latitude 44 is an old school fitness group nestled in the small town at the foot of Mount Aspiring National Park on the South Island of New Zealand. Wanaka can be found on the 44th latitude, full of resident ski junkies and in the peak snow season overflows with tourists hitting the pow, this is a ski town at heart. Steering clear of any gym / fitness cliché we leveraged off the amazing landscape that overlooks the gym. Sometimes all the pieces come together too easily. 
Inspiration a plenty in Hobbitland
Small format logo
Even smaller format logo
Custom font created just for Latitude 44
Business and promo cards