The Gaviotas Gardener Newsletter
This is a collaborative, real world project that I volunteered to participate in. I was asked to be the editor of this monthly newsletter and create a new, fresh style. I was given the freedom to develop it in any way I chose. The target audience for the Gaviotas Gardener newsletter is the entire membership of the Las Gaviotas Garden Club, in Chesapeake, Virginia. I received inputs from various club members and leadership, and searched for gardening–related content applicable to the Hampton Roads region. Along with appropriate photos and an original layout that I created in Adobe InDesign, I brought these elements together and created the finished product which evokes a refinement and gives a fresh look to the identity of the newsletter. The colors chosen give the feeling of the fall season.