Add to Collection
About

About

We were very excited to be asked to work on several aspects of this multi-award winning pharmaceutical campaign for Langland. First off to create… Read More
We were very excited to be asked to work on several aspects of this multi-award winning pharmaceutical campaign for Langland. First off to create some high resolution renders of the fluid characters. Then to seamlessly integrate the characters into the stunning back plates shot by Nick Meek, using HDRI's captured by us on set to add the environmental reflections and lighting. Finally, using the assets we already developed, we created an augmented reality iPad App. This featured animated versions of the characters, pushing the boundaries of AR with real-time animated refractions and reflections. Don't forget to check out the little teaser video. We were delighted to find out that this campaign has received over 6 global awards and counting! Read Less
Published:
PM Society
Primary Care Campaign - Winner
Primary Care Advertisement - Winner
Digital Interactive - Winner
 
IPA Best of Health Awards
Healthcare Professional Mixed Media Campaign 2013 - Silver
Healthcare Professional Integrated Idea 2013 - Silver
Healthcare Professional Press Campaign 2013 - Bronze