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It was intended to develop a packaging with an image that is more human and expresive, where experimentation had an essential role, like cooking … Read More
It was intended to develop a packaging with an image that is more human and expresive, where experimentation had an essential role, like cooking we want to taste and discovery new experiences. Read Less
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Brief
 
Criar o naming + identidade visual e embalagem + rótulo para embalagem de azeite destinada a um público de classe média.
 
Creating the naming + visual identity and the packaging + label for olive oil destined to a medium income audience.
Conceito
 
Pretendeu-se desenvolver uma embalagem com uma imagem que fosse mais humana e expressiva, onde a experimentação tivesse um papel fundamental, tal como ao cozinhar se descobrem novas experiências de gustação.
 
Concept
 
It was intended to develop a packaging with an image that is more human and expresive, where experimentation had an essential role, like cooking we want to taste and discovery new experiences.
Hand-lettering experiments
Orthogonal projections
Packaging labels
Render with materials