Ladybag Phils. In-Store Visuals
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A commissioned project by Primer Group of Companies for Ladybag Philippines. It is a series of 5 fashion illustrations showcasing different types… Read More
A commissioned project by Primer Group of Companies for Ladybag Philippines. It is a series of 5 fashion illustrations showcasing different types of lady bags for their in-store visuals. Launch on July for their new store opening located at Glorietta 5, Level-2, Metro Manila, Philippines. Read Less
Published:
Project: In-Store Illustrations for Ladybag Philippines
Client: Primer Group of Companies 
 
Ladybag Philippines is a new concept store by Primer Group of Companies that carries various ladies' bags ('affordable luxury' brands) and accessories. Primer Group is my first ever local client since I began my freelance career in 2012 and I was very excited to take part of the project even though it was also a first fashion illustration project.
 
The brief was to create female illustrations wearing 5 different types of bags (tote, satchel, messenger bag, hobo & shoulder bag). It was a challenge since most of my projects are usually floral patterns and incorporating illustrations into typefaces. But, it ended up great. I was thankful for Primer Group of Companies for trusting me the visuals for their new store.
 
The illustrations were first displayed on their new store in Metro Manila.
 
Alternative Versions
Approved Final Illustrations in Black & White
Close-Up Sketches
Illustrations used as In-Store Posters 
Glorietta 5, Level 2 Branch
Metro Manila, Philippines
Illustrations by Daryl Feril
2013 ©Primer Group of Companies
Ladybag Philippines