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Heineken - AYSWU
Published:
#AreYouStillWithUs
Heineken
Our main beer consumers (young adults aged 18-24) are getting older and now duties and responsibilities put at risk their sacred beer moments with friends. Heineken needed to show a special empathy and closeness to its target, reminding them of the importance of preserving their moments with friends, capitalising on the most sacred one: watching the football match.