La Yaya is the ice cream brand of Bacoa. Starting with only a few tastes, it is going being sold at the restaurants of Bacoa, but was designed to have the potential to be a brand on it’s own.
Like Bacoa, La Yaya is inspired by typical spanish recipes, as Tarta Santiago, Flan or Churros con Chocolate. Starting point for the visual identity has been the packaging of traditional spanish sweets, like for example the wrapping paper for the Polvorones. Even though the typography and the colors are usually very basic, TwoPoints.Net developed a flexible visual system which allows the brand to grow.