"La Sociedad" Skate Contest!

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  • THE BRIEFING
    The clothing brand La Sociedad invited us to create an illustration to convey the essence of the event, which is a blend of the aspects of street culture, being the Graffite, Skate and Hip-Hop.
     
    THE IDEA
    We strive to create an illustration that represented these 03 aspects, however, the Skate was the main actor of the event. Thus, we search for and just find the idea of the Totem. Totems are used to tell  stories by pictures, and that's what we cling ... to tell the story of the event by the illustration, and show what people would watch on event!
     
    From this began the illustration. See the process below!