La Perle Macarons

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  • LA PERLE MACARONSPackaging design
  • This is a school project I've done during my Packaging Design course.

    The brief was to create the packaging for a free choice product.

    I chose the french sweets macarons and I invented a hypothetical brand of the product, of which I created a market analysis considering its positioning, its Moodboard (a scheme that explains through images the brand values) and its competitors in Italy.

    After that I chose the name of the brand: La Perle, because macarons are sweet and colorful as precious pearls.

    Then I created the logo and graphics, applying them on my folding box model together with the image of the key-visual.

    For the material of the box I thought of a rough cardboard because I wanted dissociate the product from the traditional imaginary, ie a product too expensive and chic, and position the brand in a medium-range market.

    Finally, I pointed out the printing process in the case of production of my packaging.

  • PDF PRESENTATION OF THE PROJECT
  • LOGO DESIGN
  • PATTERN DESIGN OF THE BOXES
  • FOLDING¬†BOXES DESIGN
  • FINAL RENDERS
  • ¬†Thank you!