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La Perle Macarons - packaging design
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LA PERLE MACARONSPackaging design
This is a school project I've done during my Packaging Design course.

The brief was to create the packaging for a free choice product.

I chose the french sweets macarons and I invented a hypothetical brand of the product, of which I created a market analysis considering its positioning, its Moodboard (a scheme that explains through images the brand values) and its competitors in Italy.

After that I chose the name of the brand: La Perle, because macarons are sweet and colorful as precious pearls.

Then I created the logo and graphics, applying them on my folding box model together with the image of the key-visual.

For the material of the box I thought of a rough cardboard because I wanted dissociate the product from the traditional imaginary, ie a product too expensive and chic, and position the brand in a medium-range market.

Finally, I pointed out the printing process in the case of production of my packaging.

PDF PRESENTATION OF THE PROJECT
LOGO DESIGN
PATTERN DESIGN OF THE BOXES
FOLDING BOXES DESIGN
FINAL RENDERS
 Thank you!