Early in 2009, Design Friendship
were approached by Metropolitan Spirits and Pretty Green to help create a new spirit brand. Twelve months on and we'd like to introduce La Maison Fontaine
an ultra premium artisan absinthe. Handcrafted amongst the beautiful Jura Mountains in Pontarlier France a place renowned for its absinthehistory. Distilled in the oldest absinthe stills in the world, usingthe finest ingredients and locally grown natural herbs, includingPontarlier Grande Absinthe.
The challenge was to create a brandidentity that reflected the strong traditions of absinthe and thePontarlier region, whilst positioning the aesthetic towards a more luxurious and contemporary style. As well as crafting
the brand mark, Design Friendship
also designed and produced the brands packaging, printed collateral, photography and website