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We create a brand identity for a premium artisan absinthe, distilled in the oldest absinthe stills in the world. The end result is an aesthetic t… Read More
We create a brand identity for a premium artisan absinthe, distilled in the oldest absinthe stills in the world. The end result is an aesthetic that is luxurious and contemporary in style, while embracing the traditions of the Pontarlier region. Read Less
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LA MAISON FONTAINE®
Brand identity and packaging design.
 
Early in 2009, Design Friendship were approached by Metropolitan Spirits and Pretty Green to help create a new spirit brand. Twelve months on and we'd like to introduce La Maison Fontaine an ultra premium artisan absinthe. Handcrafted amongst the beautiful Jura Mountains in Pontarlier France a place renowned for its absinthehistory. Distilled in the oldest absinthe stills in the world, usingthe finest ingredients and locally grown natural herbs, includingPontarlier Grande Absinthe.

The challenge was to create a brandidentity that reflected the strong traditions of absinthe and thePontarlier region, whilst positioning the aesthetic towards a more luxurious and contemporary style. As well as crafting the brand mark, Design Friendship also designed and produced the brands packaging, printed collateral, photography and website.
Photoshoot art direction.
La Maison Fontaine - 2012 variant additions.
La Maison Fontaine Verte, Blanche & Chocolat Liqueur.
La Maison Fontaine variant cocktail serves.