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Retail branding communications for La Loma Tamales.
Published:
Company:
La Loma Tamales
     
Project:
Fully integrated branded retail environment/communication
system.
     
Purpose:
Purpose: Create all branded communications required to launch a tamales take-out  establishment                           in multiple Twin Cities locations.
     
Solution:
Communications were created for all conceivable customer touch points, with elements being produced in phases to contain start-up costs while realizing initiative progress:
 
1) Visual brand: typography feel Mexican; natural colors are representative of tamales/food hues
 
2) Product development: various traditional/authentic Mexican fare
 
3) Environmental components: façade/surround mural (cleverly doubles as the menu), signage
 
4) Marketing/media:
 
• Print media: collateral, product packaging, serving products.
• Outdoor media: catering truck wrap.
• Digital media: web design.
   
Outcome:
The original store concept expanded into:
1) non-traditional retail outlets, 2) into unique venues (TCF Bank stadium, MN State Fair),                                        3) frozen food sales in local grocery stores, and 4) catering sales.