- Lettering design for this bicycle workshop named "La Bicicleteria" what literally means "place for bicycles".
The workshop is located in the heart of the city of Valencia, Spain. This place used to be a butchery on the 70's and it still does look like it, keeping the classic and industrial look.
The business is lead by Adrián Pinilla, product designer and real crafts man able to make anything beyond your imagination on wheels.
The logo was originally hand drawn and chosen from different sketches.