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On phase one of promoting a multi faceted ongoing project commissioned by LYNX for their Angels Will Fall campaign - Competition T Shirt design d… Read More
On phase one of promoting a multi faceted ongoing project commissioned by LYNX for their Angels Will Fall campaign - Competition T Shirt design done and dusted, keep an eye out for details how to win one of a very exclusive run!! Read Less
Published:
LYNX EXCITE 2011 CAMPAIGN

Objective:
To raise the profile of 2011 campaign and reach out to new audiences
Outcomes:
Create a viral, (short film) that promotes the studio activity supporting artwork relating to campaign theme
Artwork transferred onto T-shirts and prints available through a competition giveaway
Final works exhibited in closing party where competition winners can see the artists live painting

The project includes:


Art Directed and Produced:  Miss Led 
This is last sketch of perhaps 8 that I drew for the painting using photoshop brushes for clouds and dropping in paper and rust textures as a background
Didn't end up including the light shards - in the end it was surplus to the piece
Her face here is far too childlike that's why I struggled on the first day, finally got the more womanly aesthetic on day two
DAY ONE - IN THE STUDIO
On the first day I decided on dark navy outlines, under pressure, against the clock and observed by a small team it was a tense day.  The outlines were far too harsh.  We had to wrap up the day and I had to be happy with the results as it was too late to make any changes especially the lines!
DAY TWO - RENDERING AND DETAILING
Using a small natural sponge for the cloud effect.  dotting dark navy watered down acrylic and then waiting for the paint to stain a little then dragging with the damp sponge in downward and circular movement.  This was an experiment, but it worked really well.  One of my favourite parts of the painting.
T SHIRT DESIGN - LEARNING HOW TO USE HALFTONES