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About

My vision was to redefine the old to appeal to the hearts of the new. I wanted a stripped down version of the traditional "glossy" image of the b… Read More
My vision was to redefine the old to appeal to the hearts of the new. I wanted a stripped down version of the traditional "glossy" image of the brand. More real, more honest...yet still classic. I was challenged with the question, "How do you re-image a basic blue jean company to become "true fashion" for a new, younger target?" Read Less
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Photographer: Takay