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Redesign of a current branding system for LUSH cosmetics.
For Graphic Design II class at UW-Stout in November 2011
The project was to choose any brand for any reason, and redesign their logotype, stationary system, and a series of implementations. I chose to redesign LUSH cosmetics. For how complex of a company they are, I felt their identity needed to be better represented through a more complex, well thought out system. You can see the original identity at

The LUSH logotype is meant to represent the three facets of the LUSH company coming together in ambiguous forms to make one cohesive whole. Each application of the LUSH logotype uses three random colors selected from a grouping of seven colors approved in the style guide. This ensures each product and employee is treated individually, while still having them fully integrated into the branding system as a whole. 
Any critiques are greatly appreciated. Feel free to contact me!