Add to Collection
About

About

LUMINAR - WEEKEND SESSIONS Deliverables: Quarterly promotional posters and flyers Specification: Logo and brand style carried across all forms … Read More
LUMINAR - WEEKEND SESSIONS Deliverables: Quarterly promotional posters and flyers Specification: Logo and brand style carried across all forms of communication. Read Less
Published:
LUMINAR - WEEKEND SESSIONS
 
Luminar asked Fluid to rebrand their Weekend Sessions with quarterly posters and promotional material for new Friday and Saturday club nights at Oceana collectively called the weekend sessions.
 
The first of the Weekend Sessions club nights was simply called "FRIDAY". A cool, laid back club night aimed at a slightly edgier, discerning crowd. The posters themselves were a riot of hot, hazy colours to reflect the summer months.
 
The second night was called "HyperSat" with the artwork taking the club through Aug and into Oct. Aimed at a more pop-friendly clubber - the treatment was that of a quirky, hyper-real, uber pop experience. Again relective of the seasons and inspired by 70s/80s photo collage the approach saw vibrant colours, surreal pop culture and seasonal imagery melting into one another. All loosely contained within an "S", the motif for that night. Fluid designed the logos for each of the nights and developed the names.