The Colombian music and education organization, Canto Alegre ( www.cantoalegre.org/ ), is launching a new children’s channel, which they are calling Veo Veo. They asked LUMBRE to create the complete branding for this new channel including the logo, the graphic universe, a trailer and off air elements.
Veo Veo is the opening phrase of the children’s game “I spy with my little eye” in Spanish. We used this as inspiration for the opening, editable transitions and closings that we created which play with the forms of glasses, telescopes, magnifying glasses, and the like. To convey that Veo Veo is not ordinary television, we use the lenses of these various optical devices as a sort of portal that allows the viewer to enter the magical world of Veo Veo.