Every year at LSAD the visual communications final year class pitch to win the branding project for the LSAD Fashion Department's Fashion Show. In 2013 I was part of the winning collaborative group of Louise O'Doherty & Magdalena Schiller-Saether. The concept we had was to create a visual identity for the show that was a platform to discuss the designers. The designers were the central facet to this concept, as the core idea is to place interest on them as individuals and designers. Therefore the title 'Nineteen' was derived from the 19 individuals in the show. Our focus was to concentrate on these 19 designers and make visuals that would be intriguing, dark and ambiguious. For the show we designed promotional print material, including a catalogue, posters, invites & welcome notes as well as, online video content, an integrated website and connected social media.