"Coca-Cola, the iconic brand is inviting you to be a part of its celebration as the ENERGIZING refreshment.Now Coca-Cola empowers you to unleash your creativity by showing us how you can interpret Coca-Cola as an ENERGIZING refreshment in whatever style or format you like. It can be in the form of a video/animation, design/illustration, or photo!" (words taken from website)
So, every year I try to enter at least 2-3 contest for the hell of it. Not sure why I do it, maybe its the idea to compete or gain notoriety in a favorable sense. Although, I didn't win it was still a fun competition to do.
P.S. If you are curious to see who won the illustration competition or the entries that were submitted, please google (eyeka ++ coca-cola) at your own expense. Just remember I warned you.
My entry description:
Revamping the idea of the 1979 slogan "Have a Coke and a smile". I believe that slogan was the most successful at capturing what Coca-Cola symbolizes. Why not give that slogan new life? My design has a sunshine theme that suggest Coke has the ability to create smiles that can light up a room.