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Visual identity based on image descriptions.
LMHB are lawyers. Their need for visual communication is limited, but still there. However, when lawyers have to use photography it all looks the same: people in suits looking important.

In developing the identity of LMHB, we decided to describe the cliché pictures instead of showing them. Through this simple twist, we gave LMHB a very distinct image in a very conservative field and gave lawyers a sense of humor.