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The strategy was to help L.L. Bean Signature stand out in the marketplace – to appeal to the younger consumers of the apparel market and stand ap… Read More
The strategy was to help L.L. Bean Signature stand out in the marketplace – to appeal to the younger consumers of the apparel market and stand apart from L.L. Bean’s current older demographic. The imagery and design created a clear departure from the core L.L Bean brand while still keeping the essence of who they are. Read Less
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The strategy was to help L.L. Bean Signature stand out in the marketplace – to appeal to the younger consumers of the apparel market and stand apart from L.L. Bean’s current older demographic. The imagery and design created a clear departure from the core L.L Bean brand while still keeping the essence of who they are.

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