Factory Fifteen re-invents the classic lift dial in several modern digital screen displays for European Land for one of their luxury residential buildings in west London.
SCREEN 1_MAIN LIFT DIAL
SCREEN 2_INNER LIFT SCREEN
On all floors waiting for the lift their will be a screen with 2 indipendant animated arrows, representing the direction each lift is travelling.
The main inspiration for the design of the lift dial was the old lift controllers. The mechanical easthetic and the way in which they moved formed both a direct visual reference and a metaphorical one. We wanted the animations to appear as though they were machines behind glass boxes, rather then apear like digital models.