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LG Support Future Stars is a CSR campaign by LG aiming is to support underprivileged children who have talents in sports but often do not even ha… Read More
LG Support Future Stars is a CSR campaign by LG aiming is to support underprivileged children who have talents in sports but often do not even have a proper place to play sports. The idea took place among the excitement of Sea Games 2011. As everybody was supporting their favorite team across the media, we utilize social media (Facebook and Twitter) by creating an interactive Facebook application allowing users to virtually add themselves to the supporting crowd. Their support will help contribute to a BOCA Junior scholarship fund as well as renovations for several schools sporting grounds. This campaign successfully brought more than 55,000 supporters. CD : Martin Garnaud Group Head : Desiree Tilaar Art Director / Web Designer : Anca Sangadji Copywriter : Rizky Read Less
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LG Support Future Stars
CSR Campaign by LG
LG Support Future Stars is a CSR campaign by LG aiming is to support underprivileged children who have talents in sports but often do not even have a proper place to play sports. The idea took place among the excitement of Sea Games 2011. As everybody was supporting their favorite team across the media, we utilize social media (Facebook and Twitter) by creating an interactive Facebook application allowing users to virtually add themselves to the supporting crowd.

Their support will help contribute to a BOCA Junior scholarship fund as well as renovations for several schools sporting grounds. This campaign successfully brought more than 55,000 supporters.