Be creative with your cooking in your kitchen.
Females, single/married with children, college educated—+2 years, suburban living, 25-49 employed part-time/stay-at-home MOM, 40k+ HHI(single)/80k+ HHI(married).
Stay-at-home mom, about 30-31; Most likely has younger children – elementary (maybe middle); She is soccer mom and carries the title proudly as she journeys all over town in her Honda Odyssey; She enjoys time with friends but only when she needs a break from the kids or Bill; She lives with her family in a suburban neighborhood about 15 minutes out of the city but is familiar with the urban trek because her youngest has ballet downtown— she knows the area, especially where to shop for groceries for dinner; Enjoys eating healthy, stays in shape, and believes her family should be too; feels the refrigerator (GE fridge) is appropriate brand to represent family – keeps food fresh for families sake, family meals are of utmost importance to this family in particular, very traditional values/views.
"CREATE YOUR MASTERPIECE" Print Campaign
03: SOCIAL MEDIA
COOLCOOK Facebook, Twitter and Instagram
To fully involve the target, we tied the entire campaign back to the social media highways.