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LG, global manufacturer of consumer electronics and home appliances, operates in South Korea 800 retail stores, selling their complete line of pr… Read More
LG, global manufacturer of consumer electronics and home appliances, operates in South Korea 800 retail stores, selling their complete line of product brands. Developed for them a visual identity which grows out of LG’s brand: it is composed of a spectrum of circular shapes inspired by the LG logo to reference technology for humans, a wordmark set in a friendly typeface, and an approachable style to imagery. The project took place at Landor Associates, under Chris Lehmann’s creative direction. Read Less
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LG Bestshop
Identity for Korean Retail Chain
LG, global manufacturer of consumer electronics and home appliances, operates in South Korea 800 retail stores, selling their complete line of product brands. Developed for them a visual identity which grows out of LG’s brand: it is composed of a spectrum of circular shapes inspired by the LG logo to reference technology for humans, a wordmark set in a friendly typeface, and an approachable style to imagery.
The project took place at Landor Associates, under Chris Lehmann’s creative direction.
 
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