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Will these people manage to keep their heart rate below 120 heartbeats per minute?
 The New GS Hybrid can give you all the emotions that you don't expect from a hybrid.

To demonstrate it, we created a live event.
A few selected guests were invited to the launch day at the Vairano racing circuit.
Here, a professional driver accompanied them in a high-adrenaline speed trial where the brilliant New GS Hybrid performances were really demonstrated to the full. 
The guests all wore a heart rate monitor and were challenged to keep their heart rate below 120 heartbeats per minute.

But which of them succeeded?
art directors: Davide Vismara, Giulio Frittaion
copywriters: Massimo Paternoster, Marco Dispenzaaccount manager: Ilaria LorenzettiCreative Directors: Luca Pannese, Luca LorenziniExecutive Creative Director: Agostino ToscanaProduction house: H FilmsDirectors: The Saatchi & Saatchi Creative teamDop: Alessandro BolzoniOriginal Music: Stabbiolo RecordsEditor: Vilma ConteSound design: Top Digital