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Campaña Gráfica para Los Inrocuptibles La idea de la campaña era lograr contar en una imagen imposible y contradictoria una situación que nunca … Read More
Campaña Gráfica para Los Inrocuptibles La idea de la campaña era lograr contar en una imagen imposible y contradictoria una situación que nunca existió pero de una manera real, respetando los códigos de cada época (punk, comienzos del Blues). La imagen a su vez debía ser lo suficientemente irónica para que el lector se tomara el tiempo de leer el copy. ------------------------------------------------------------------------------- Grafic Campaign for Les nrocuptibles The idea of ​​the campaign was to produce an impossible and contradictory picture, a situation that never existed but in a real way. Respecting the codes of each time (punk, early Blues). Also the image in turn has to be ironic enough for the reader to take the time to read the copy. Read Less
Published:

Ad. Agency: DDB Argentina
ECD: Hernán Jauregui, Pablo Batles
C. Director: Felipe Vieyra
A.Director  Nicolas Chiusarolo, Fernando Frontinan, Adriano Lombardi
Copy: Nicolas Chiesa


Copy:
Blues would never have risen  without black oppression. 
That is why in Inrockuptibles we now include current events and lifestyles changes. 
Because we have to change from the inside to change the outside.
Copy:

Changes around us have always co-created the arts.
Punk would never have risen from a sweet reality. 
That is why in Inrockuptibles we now include current events and lifestyles changes. 
Because we have to change from the inside to change the outside.