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In January 2010, Harebrained developed an entire apparel line geared towards firefighters called LEO.
Along with Chicago marketing company, Blue Daring, Anthony and Jesse of Harebrained developed this line of apparel that was geared towards firefighters. The Harebrained Design members created the logo and overall feel of the brand. Once that was established, they designed the whole apparel line and couldn't be happier with the results. Visit LEO apparel here.