Add to Collection
Tools Used
About

About

- Stopframe animation - A youthful brand targeted at a mature market. In this instance, the well known brand LEGO has been rebranded as a constr… Read More
- Stopframe animation - A youthful brand targeted at a mature market. In this instance, the well known brand LEGO has been rebranded as a construction company. Read Less
Published:
LEGO (Rebranding)
 
This piece of work is out of my second year portfolio, the brief was to take a youth brand/youthful brand and make it mature. Aim it at an older target market and create a stopframe animation to reveal the brand.
Creating a construction company for aspiring builders was a challenge as Lego is such a well known and loved brand. 
 
Shot in New Town, Johannesburg, South Africa
 
Director : Tami Michie
Photographer : Patrick John Duncan
Assistant : Byron Paschke 
Featuring : Elsabe Oosthuizen