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About

About

Integrated campaign, web, tv and print, aiming to help people making a point about their real engagement towards environmental issues.
Published:
LEGAMBIENTE - Disasters

prodotto:
Clean up the world 2012
me
zzo:
Integrated campaign


Brief:

Aim to help people making a point about their real engagement towards environmental issues.
The project has a focus on a dedicated website www.chissenefregadellambiente.com an interactive experiment allowing user to destroy the world through the use of levers and buttons that can cause environmental disasters. Every disaster is then published secretly on facebook profile, declaring how users are playing with other people future. At the end of the crossroad experience, users got the possibility of redemption sending mails to the cities mayors and employers to make them take an action.
 Meanwhile on Facebook
print
 Radio "Brand new products"
 Tv Commercial