To create a new Ledo ice-cream and promote it to ice-cream lovers.
Online campaign that will encourage people to create the ultimate ice-cream (combining flavors, layers and toppings) ready to be produced by Ledo and enjoyed by the entire country.
- AWARDS:EFFIE - GRAND PRIX & GOLD - 2014ART DIRECTOR CLUB Croatia - 2013 - GOLDEN CUBE - digitalIdejaX 2013 - Best use of technologyIdejaX 2013 - Finalist in food category
MIXX 2013 - GOLD - The best in Direct response and Lead generation
Sudnji dan 2013 - Best web
Vidi Top 100 - winner in category entertainment