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Online campaign for creating and promoting new Ledo ice-cream created by: IMAGO Reklamna Agencija - Zagreb Vanja Blumenšajn, Creative Director Se… Read More
Online campaign for creating and promoting new Ledo ice-cream created by: IMAGO Reklamna Agencija - Zagreb Vanja Blumenšajn, Creative Director Senior Darko Bosnar, Art director/designer, Imago Danijela Delić, Account Director, Imago Domagoj Delić, Copywriter Junior, Imago Jurica Ćorluka, Creative Director Jr., Imago Željko Glavor, Managing Director, 1&0 Animation: Željka Špoljarić Support: Dean Vranić Illustrator: Vedran Klemens AWARDS: ART DIRECTOR CLUB Croatia - 2013 - GOLD digital IdejaX 2013 - Best use of technology MIXX 2013 - The best in Direct response and Lead generation Sudnji dan 2013 - Best web Vidi Top 100 - winner in category entertainment Read Less
Published:
CHALLENGE:
To create a new Ledo ice-cream and promote it to ice-cream lovers.

SOLUTION:
Online campaign that will encourage people to create the ultimate ice-cream (combining flavors, layers and toppings) ready to be produced by Ledo and enjoyed by the entire country.
RESULTS
WINNER PACKAGING 
AWARDS: 
EFFIE - GRAND PRIX & GOLD - 2014
ART DIRECTOR CLUB Croatia - 2013 - GOLDEN CUBE - digital
IdejaX 2013 - Best use of technology
IdejaX 2013 - Finalist in food category
MIXX 2013 - GOLD - The best in Direct response and Lead generation
Sudnji dan 2013 - Best web
Vidi Top 100 - winner in category entertainment