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This is the final result of a class (Graphic Design: Experimentation) in which we had to rebrand one of Montreal's major events (festivals and fa… Read More
This is the final result of a class (Graphic Design: Experimentation) in which we had to rebrand one of Montreal's major events (festivals and fairs). For my part, I chose to work with the Tour de l'Île de Montréal- For those who don't know, this is a long bike ride across the city, which is more family-oriented than competitive. That's pretty much how I saw it when I started working on this. Let's start by saying the truth, the Tour de l'Ile is not really a tour of the island, y'know. That's the reason I changed the name of the event to something closer to the reality: Le Grand Tour de Montreal. For the rest, I tried to design a funny universe oriented towards families since that popular event relies heavily on its festive side. I think the handmade, crooked look, as in the logo, typography and illustrations succeed to convey the message. In the following images, you can see the logo, posters, invitations (print and web), the website and a promotional video. Read Less
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In order to understand this logo, you should check out the city of Montreal's logo.