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About

About

Visual brand positioning (design/concept/etc) for a new product launch for Lazer Sport's Snow line.
Published:
LAZER HELMETS
About
With over 90 years of helmet innovation and a world class name in cycling, Lazer Sport decided to make a move into snow sports. We were brought on to develop visual brand positioning for seven of their nine new models across mens, womens and youth categories. Our work included product branding, graphic applications, patterns and color/material/finish design on a total of 36 helmets.

These products will be available at retailers around the world Winter 2012/13. Lazer Sport is located in Antwerp, Belgium.


Services
Product Branding, Graphics, Color/Material/Finish, Print Advertising