LAV adv campaign illustration

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  • Illustration for LAV (Lega Anti Vivisezione - italian no-profit organization aiming to raise awareness against vivisection) campaign promoting a "vegan wednesday".

    The illustration had to depict how the abuse of food from animals is endangering the environment on many aspects.

    Besides making the illustration, my task has also been to integrate the photos into the artwork

    Client:   LAV - Lega Italiana Anti Vivisezione
    Agency:  cOOkies adv
    Photographer:  Francesco Pucciarelli
  • The illustration in the campaign
  •  Sketches
  • First pencil sketch to define main ideas, mood and spaces
  • Second digital sketch based on client's feedback. On this one has been developed the final artwork.