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Illustration for LAV (Lega Anti Vivisezione - italian no-profit organization aiming to raise awareness against vivisection) campaign promoting a … Read More
Illustration for LAV (Lega Anti Vivisezione - italian no-profit organization aiming to raise awareness against vivisection) campaign promoting a "vegan wednesday". The illustration had to depict how the abuse of food from animals is endangering the environment on many aspects. Besides making the illustration, my task has also been to integrate the photos into the artwork Read Less
Published:
Illustration for LAV (Lega Anti Vivisezione - italian no-profit organization aiming to raise awareness against vivisection) campaign promoting a "vegan wednesday".

The illustration had to depict how the abuse of food from animals is endangering the environment on many aspects.

Besides making the illustration, my task has also been to integrate the photos into the artwork

Client:   LAV - Lega Italiana Anti Vivisezione
Agency:  cOOkies adv
Photographer:  Francesco Pucciarelli
The illustration in the campaign
 Sketches
First pencil sketch to define main ideas, mood and spaces
Second digital sketch based on client's feedback. On this one has been developed the final artwork.