This project is my first attempt at pitching for a identity design job at a local bakery. LANA CAKE SHOP has been around in Singapore for many years and they're most famous for their chocolate fudge cake. Though famous, it does not have an identity. My intention is to provide them with a identity for people to identify them and also to help their business even more. Thus my approach was to create a simple logo yet a logo which is able to provide longevity to the business.