.LAK is one of the biggest Fashion Companies in the Greek market. The theme for the Spring/Summer Collection and the relative Fashion Show was "Sports & Glam". I was asked to design an invitation related to the "Sports & Glam" concept, but also giving emphasis to the main fashion show's sponsor, Nivea. Having the possibility to personalize the printing on the classic blue Nivea tin, I designed the graphic on the tin as it was a big medal.
The invitation itself is designed as a cardboard medal box, having inside the illustration of a medal, and a hole where the Nivea tin is placed. I made two versions, one with a gold medal, for VIP guests, and another one in silver. Inside the blue tin is placed the actual entrance-pass.
The guests received the invitation inside a bag made of fabric, for which i made a little illustration to be screen-printed