German agency Jung von Matt developed a novel visual concept to help illuminate the 2011 annual report for L-Bank, State Bank of Baden-Wuertemberg. Christian Stoll worked with the Jung von Matt creative team (creative director Holger Oehrlich, and art director Nadine Glasbrenner) to develop the imagery that would take the annual report audience on “a walk through a museum,” translating numbers and statistics into fine art-installations.
For each of the 8 major business segments* of L-Bank, a fine art sculpture / installation was created and presented as if part of an exhibition shown in a museum for contemporary art. Each installation reflects actual numbers, i.e., L-Bank provided 109 business development programs per week in 2011, so the related installation involved 109 office-phones.
*The 8 segments:
-environmental and climate protection