Kuona is a a tech company that is launching its first app. They offer a smarter and easier shopping experience for their users by helping them locate products in a simple, intuitive way.
The goal was to create a strong identity that would also have a playful side, so as to not intimidate potential users.
Kuona means "Find" in Swahili, an African language. Highways and streets that connect small African towns served as inspiration for this identity, including elements such as maps, signage, and street signs. The typography used for this project takes from highway letterforms, which are especially designed to be legible from far off distances. The letter "K" was modified to resemble a pointing arrow, and the result is a strong icon that represents the core business idea: finding your way.