Kulula.com is a successful airline company in South Africa with a very good online booking system. They have an equivalent .mobi site which has similar functionality as the desktop online version. This project is a revised native app based on User experience evaluations and redesign of the mobile version.
To read more about the project go to
http://developertodesigner.wordpress.com/2013/01/11/kulula-com-native-mobile-app-prototype/
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The two groups, the native app is meant to target is
Group 1: Users who are traveling
Group 2: Users who want to pick-up or drop off a passenger from the airport
Group 2: Users who want to pick-up or drop off a passenger from the airport
Let’s look at their needs.
Part of the user’s travel cycle is something like below.
Go to Kulula.com -> Book a flight -> Get transport to airport -> Check-in -> Board flight -> Get transport from the airport
Group 1 needs
The first group’s primary need is to book a flight from a mobile device. Their second most critical need is to get transport to the airport. A traveller might need a mobile location based service which identifies closest transport hubs, taxis or even shuttle bus. When the user arrives at the airport they need to check in and then board their plane at the right time. Our app could also remove the hassle of queueing up for check-in and help direct our user to the correct gate for boarding.
Group 2 needs
The second group arrive at the airport looking to pick-up or drop-off passengers. If you like me, I sometimes get lost in the airport. A map would be useful. Secondly and probably most frustrating is waiting for a delayed flight whilst my parking fee goes up. Solution, have functionality to track flights. That way I know when the flight comes in and I can coordinate my commute to the airport accordingly. No waiting or delay hassles.
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Paper prototyping of the screens and ideas. Iterative redesigning of ideas on paper makes it easy to change and adjust to users feedback.
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High level site map of the mobile app
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Tracking Flight page
Listing of departing flights and arrivals for a specific airport. Airport can be changed by swiping to the right or left. Flights displayed according to the present time and scrollable. Selection of one row brings up the screen below which offers the user the ability to track the flight based on its status.
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Visible status change
Once Track flight slider ON, a red notification for the tracked flight is displayed on the task bar.
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