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Create a visual identity for Kudos; a startup business headed by two experienced industry professionals. Position the company as a viable alterna… Read More
Create a visual identity for Kudos; a startup business headed by two experienced industry professionals. Position the company as a viable alternative to the ‘big boys’ to potential clients – many of whom are large financial institutions. Read Less
Published:
Kudos Liability Adjusters    Identity and branding
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The brief
Create a visual identity for Kudos; a startup business headed by two experienced industry professionals. Position the company as a viable alternative to the ‘big boys’ to potential clients – many of whom are large financial institutions.

The solution
A roundel constructed with the letter K creates a strong visual device, while forming a sun-like shape. As the company ‘illuminates and provides direction’ in often complex situations, this is particularly symbolic. The identity and assets are designed to convey a sense of authority and that Kudos is a well-established player, while appearing fresh and contemporary – echoing the company’s positioning. And my use of illustration avoids photographic clichés such as men falling off ladders, houses on fire…